Biographical Biographies Biographies & History Biography & History Business Business & Investing Design Engineering Industrial & Product Design Technology. Ive had fun as a designer in swinging-eighties London, and loved all the challenge of constantly working on different products. "Jony Ive: The Genius Behind Apple's Greatest Products" is available from Amazon.com.
The first Newton hadn't yet been released, but the design Thanks to a rushed production schedule, the first model had some serious flaws that Apple's executives, as well as the designers, were eager to fix. This reminded me of interviewing Apple's designers for my Jony Ive book. They explained that the design group takes exactly this approach when thinking about new Apple products.