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Also, it is a point of pride for him to end his talks exactly on time. ...outside to find original ideas 2 Select the best ideas and discard the rest 4 +1 Persist in the pursuit of innovation as usual 5+1 Keystone Innovation Behaviors Source: "Innovation as. Paddy Miller and Thomas Wedell-Wedellsborg Excerpt from "Innovation as Usual" Harvard Business Review Press The key is reframing, a crucial, underutilized skill that you can master with the help of this book.